Nominated for: BEST Breakfast
Rod Feiner and Ed O'Connor were born in Brooklyn and the Bronx, respectively. They met in grade school after their families had moved to Westchester county, just outside of New York City; a place renown for having a great local deli in every neighborhood. As young men, Rod & Ed would stop by the local deli on their walk to school to pick up a pastrami or turkey sandwich for Lunch; and maybe even a Bacon, Egg & Cheese sandwich for breakfast. This routine followed them through high school.
After graduating college in upstate New York in the early nineties, Rod moved to Boulder, Colorado. Within a month, he observed an obvious omission in Colorado cuisine: No fat Ruebens or Philly Cheese Steaks were readily available as they were throughout the counties inside and surrounding New York City. Seeing an opportunity, Rod sprang to action and called Ed, who had just graduated college in Rhode Island. Rod had a business proposal for Ed.