This is a small shop compared to the big guys like Applejack and Argonaut. The people are friendly and helpful! Dan really knows wine and gets to know his customers' preferences. Also, Philnor is consistently priced lower.
The owner goes out of his way to get to know his customers. Wine tasting on Thursday and Friday is always fun and informative. We live a good 10 miles away from here and always make the drive for our alcohol purchases, it's worth it!