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Shane Co., metro Denver’s fourth-generation family-owned jeweler, continues a storied tradition of selection, value and service established when the Shane family started in the jewelry business in 1929. Shane Co. offers couples the state’s largest selection of loose diamonds and unique gold and platinum engagement and wedding rings, and gold, platinum, tungsten and titanium wedding bands for men, with up to 10 times more to choose from than any other jeweler. With its own jewelry design and manufacturing center, Shane Co. creates many exclusive styles unavailable at any other jeweler, from vintage to contemporary to everything in between. As a direct diamond importer, Shane Co. avoids the costs of dealing with middlemen, enabling couples to own a larger, more beautiful, higher quality diamond for their money than is possible elsewhere. Shane Co.’s service is legendary, with highly trained diamond experts who are not paid on commission, offering unbiased information and advice.