Nominated for: BEST Costume Shop
The Wizard's Chest is not "just a costume store," but a well-known specialty store with an over thirty year history. The store's beginning was in an 850-square-foot space in 1983.
Originally inspired by J.R.R. Tolkien's Lord of the Rings trilogy, the store capitalized on the idea of an imaginary world in a place called Middle Earth - a fantastical escape from the cold concrete of the 'real world'; a place where the childish spirit could run free.
The Wizard's Chest was off and running with a life-sized wizard who has become as well known as the store itself and the spirit of fun and fantasy waiting inside. The store has grown over the years into its current two-story, multi-sensory, fantasy-inspired castle with over 8,000 square feet of space. A metal sculpture wizard and a drawbridge now greet customers as they enter the store. Inside, the original wizard stands adorned in purple velvet holding a staff tipped with a crystal ball amid the the exquisite fantasy decor in fuchsia, turquoise, and purple.
The entire second floor of the castle is devoted to costumes, make-up and accessories. There are hundreds of complete costumes for customers to buy, as well as a complete theatrical make-up counter, four completely filled hat racks, 200+ wigs to choose from, and 200+ masks to draw your attention.
Dress-up for younger children and renaissance costumes have become an area of focus. Ballerinas, princesses, knights and super heroes are in good supply within the land of make-believe that exists upstairs.
A hands-on play environment exists throughout the whole store. Chessboards sit out on tables and invite friendly games between customers and/or the staff. A wind-up section is especially popular, as well as bins full of every color and size of ball, handheld puzzles and games. New games are open for perusal, as well as magic tricks, books, jigsaw puzzles, puppets, stuffed animals and science toys. In-store tournaments for collectible cards games such as Magic: The Gathering, Pokemon, Redakai and World of Warcraft have become a weekly ritual in our open-play area.
At its current location, juggling, yo-yos and other skill toys have become a popular feature of the store. For the last 15 years, the store has hosted the Rocky Mountain Yo-Yo Championships, bringing hundreds of spectators to the Cherry Creek North area during the event in June.
The store continues to have weekly Yo-Yo and Juggling Clubs, which are well attended by young and old alike.
Over the past thirty years, the store and its customers have literally grown up together. Three generations of customers grace the store with their laughter and joy.
The success of The Wizard's Chest is the result of the willingness of the owners, managers and staff to listen to their customers and give them what they've grown to expect in the way of products and service.