Not only do they rock premier ski/snowboard gear but they are staffed by some of the most knowledgeable and customer savvy employees. It's one thing to sell the best products on the market, it's another to have personable staff that ski and ride themselves and are deeply invested in your experience. I'm continually impressed by this crew. Recently they seem to have been broadening their apparel section and needless to say, I am impressed with their selection. I sense this place is on its way to becoming a landmark for Colorado skiers, I recommend it to my ski bum friends as well as my family that lives out of state. Keep doing what you're doing!